Privacy Policy

Information We Collect

How We Use Information

We use the information we collect to operate DMZ Scuba, respond to requests, and improve the website experience.

• Respond to training, travel, event, and general contact requests.
• Build class plans, trip plans, event registrations, and custom dive plans.
• Create and maintain your account, verify your email address, secure your sessions, recover account access, and connect records that use your verified email.
• Send requested event alerts, updates, confirmations, or follow-up messages.
• Improve website content, forms, and customer experience.
• Measure ad performance and understand which pages or campaigns help people find DMZ Scuba if advertising or analytics tools are enabled.
• Protect the website, prevent spam or abuse, and maintain business records.
• Comply with legal, tax, safety, insurance, or operational requirements.

Advertising, Analytics, Cookies, and Device Identifiers

DMZ Scuba uses a strictly necessary, HTTP-only cookie to renew a signed-in customer's account session. This cookie is not used for advertising and cannot be read by website scripts. If you only browse the website and do not submit a form or sign in, we generally do not receive your name, email address, phone number, or message details from that visit.

DMZ Scuba uses limited first-party measurement on training pages to understand the path from a course-page visit to an inquiry. We record the event type, page path, course, broad device category, campaign labels, and a random per-tab session ID. These funnel records do not include full URL query strings, IP addresses, user-agent strings, names, email addresses, phone numbers, messages, or form-field contents.

If DMZ Scuba enables Google Ads, Google Analytics, Meta Ads, conversion tracking, remarketing, pixels, tags, or similar advertising and analytics tools, those providers may use cookies, pixels, tags, device identifiers, or similar technologies. These tools may help measure marketing performance, understand website activity, and show more relevant ads to people who have visited our website.

When advertising tools are enabled, third-party vendors, including Google, may show DMZ Scuba ads on websites, apps, and services across the internet. These vendors may use cookies and/or device identifiers to serve ads based on someone's past visits to dmzscuba.com or interactions with DMZ Scuba.

DMZ Scuba may use advertising features such as conversion tracking, remarketing, audience segments, or similar tools only when those services are configured for the website or advertising campaigns. These tools can help us reach people who previously visited our website with relevant messages about scuba training, dive travel, events, or related services.

DMZ Scuba does not knowingly use sensitive personal information, such as health, race, religion, sexual orientation, or similar sensitive categories, to personalize advertising.

How We Share Information

We do not sell your personal information for money. We may share information only when it is needed to operate the business or provide services you request.

• Service providers that help with authentication, website hosting, database storage, email delivery, forms, event management, customer communication, payment processing, or advertising and analytics if those tools are enabled.
• Training, travel, or event partners when needed to deliver a class, trip, event, or service you request.
• Legal, safety, insurance, or business advisors when necessary to protect DMZ Scuba, our customers, or others.
• Government, law enforcement, or regulatory parties if required by law or valid legal process.

Some privacy laws may define certain advertising cookies, pixels, device identifiers, or cross-context advertising activity as "sharing" or "targeted advertising." If those tools are enabled, you can use the choices below to limit that activity.

Your Choices

You may also contact us to ask for access to, correction of, deletion of, or limits on the personal information we maintain about you, subject to legal, safety, and operational requirements.

You may also sign in to correct available profile or certification details. Contact us if you need help accessing, correcting, exporting, or deleting other account information.

Data Retention

We keep information for as long as reasonably needed for the purposes described in this policy, including customer communication, class and trip planning, business records, legal compliance, safety, and dispute resolution. Closing an account does not necessarily delete records that DMZ Scuba must retain for safety, legal, tax, insurance, transaction, or dispute-resolution purposes. We may retain less detailed or aggregated information for analytics and business planning. First-party training-funnel records are automatically deleted after 400 days.

Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. No website, email, form, or internet transmission is completely secure, so we cannot guarantee absolute security.

Children and Teens

DMZ Scuba offers programs that may involve youth divers, but our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website without appropriate parent or guardian involvement. If you believe a child has provided information without proper permission, contact us.

Policy Updates

We may update this policy from time to time. When we do, we will update the effective date on this page. Continued use of the website after an update means the updated policy applies.